[c:\shamoon] 2022> Projects\Planetary Services

Terminal Parameters:

Project: Temporary Portal

Services: Research, Strategy, Creative Direction, Design, Development.

Collaborators: Patrick Johnson, Planetary Services

Summary: We were tasked in the relaunch of Planetary Services, an agency based in Central New York. The microsite for the planetaryOS features vintage tech elements and jQuery drag functionality.

[c:\shamoon] 2024> Projects\Siegelman Stable

Terminal Parameters:

Project: E-Commerce Re-Stock

Services: Film, Photography, Production.

Collaborators: Mo Karim

Summary: Siegelman Stable is a family owned business, fusing harness racing and luxury sports fashion brand. A portion of all proceeds goes to equine therapy programs. Max Siegelman launched Siegelman Stable in 2020 as a way to continue the family’s legacy in the world of horse racing and as a special tribute to the family’s signature Siegelman Racing logo. We were tasked in capturing BTS content for the brand's restock of hats and basic essentials for their social media rollout.

[c:\shamoon\] 2023> Projects\Enjoy Basketball

Terminal Parameters:

Project:  Shooting Stars Campaign

Scope: Naming, Research, Creative Direction, Campaign, Film, Photography, Production, Art & Fashion.

Collaborators:  Kevin Marquez, Jonathan I. Carter

Summary:  In anticipation of Kenny Beecham's brand, Enjoy Basketball, our mission was to craft a campaign embracing the DIY nostalgia of the game. Captured on medium format film photography and the Arri Alexa Mini.

[c:\shamoon] 2023> Projects\Evil Twin Management

Terminal Parameters:

Project: Make A Deal With The Evil Twin - Brand Launch

Services: Naming, Research, Art Direction, Identity, Creative Direction, Typography, Development, UX, Campaign, Film, Photography, Production.

Collaborators: Jake Robinson, Tim Sass

Summary: We were tasked to destroy the one ring and cast it away into the flames of Mount Doom in Mordor- we mean craft a brand reimagining of Evil Twin Management, an indie music company navigating the murky waters of the music industry for emerging artists.

[c:\shamoon] 2023> Projects\Noble Cellar

Terminal Parameters:

Project: Discover The Rabbit's Curiosities

Services: Research, Art Direction, Identity, Creative Direction, Typography, Development, UX, Film, Photography.

Collaborators: Planetary Services, ABBR. Projects

Summary: The Noble Cellar offers a brand new wine & dining experience located in downtown Syracuse, NY. Listed as a historical building, thefoundation offered refuge for escaped slaves as part of theUnderground Railroad before making their way to Canada andfreedom. We were tasked to create a full brand experience that honored this history while celebrating the community with incredible menu tastings. We crafted full strategy to include branded story, social content, stationary, merchandise and website design.


[c:\shamoon\] 2023> Projects\Avicolli's Restaurant

Terminal Parameters:

Project: Avicolli's Website & Secret Sauce

Services: Research, Art Direction, Creative Direction, Typography, Development, E-Commerce, UX, Illustration.

Collaborators: Planetary Services, Christian Williams

Summary: Avicolli’s Restaurant has been a beloved staple in the Central New York region for over four decades. Our goal was to honor the restaurant's legacy and history while refreshing its brand image to attract new customers and keep up with changing times. With a focus on modernization, customer experience, and an updated brand strategy, Avicolli’s Restaurant can continue to thrive and serve as a cornerstone of the local community for years to come. With this in mind, our team collaborated with Planetary Services to design and develop a new website experience for Avicolli's. Additionally, we began early development on package designs for their sauces, showcasing illustrations of the original Avicolli family alongside food that can sometimes seem larger than life—reflecting the secret recipes that bring everyone together.

[c:\shamoon] 2023> Projects\The Kollection

Terminal Parameters:

Project: XX, The K

Services: Research, Art Direction, Identity, Creative Direction, Typography, Development, E-Commerce, UX, Campaign, Film, Photography, Production.

Collaborators: Planetary Services, Kevin Marquez, Jonathan I. Carter, Asher Dunlap, Tim Sass

Summary: The Kollection is a multi-media brand that operates through an event agency model. Based in NYC and LA, The Kollection partners with some of the world’s most exciting brands. We were tasked in creative directing in a total rebrand of The Kollection with two new interactive website experiences, designing new merchandise, campaign photography, event production in downtown Los Angeles, and media direction for the brand.
We have captured every moment of the brand and it’s exclusive parties since it’s relaunch in 2023.


[:\shamoon] 2023> Projects\Wxrm

Terminal Parameters:

Project: Digital World Build For Wxrm, an artist haling from Central New York.

Scope: Naming, Research, Art Direction, 3D Animation, Illustration, Typography, Campaign, Film, Photography, Production.

Collaborators: Evil Twin Management, Tim Sass, Jasper Golding

Summary: Our mission was to establish the foundation of storytelling for Wxrm as he battled the “walkers”, which served as a metaphor for his past with night terrors, but at the same time could capture the intrigue of his creative expression that showcases his fun personality. We executed full creative & art direction in developing Wxrm’s online world build. We created 7 music videos shot on dead analog, Super8mm film, and 3D animation using Unreal Engine while capturing hundreds of photos on medium format, 35mm, and Polaroid over a 3-month span.

[c:\shamoon] 2023> Projects\Creature World

Terminal Parameters:

Project: "Migration" Campaign

Scope:Naming, Research, Art Direction, Illustration, Typography, Campaign, Film, Photography, Production.

Collaborators: Planetary Services, Patrick C. Johnson, Christian Williams.

Summary: Creative strategy and design for Creature World "Migration" campaign at NYFW 2023. An art project by Danny Cole.

[c:\shamoon] 2023> Projects\Precision Autoworks

Terminal Parameters:

Project: PAW RECHARGED

Services: Naming, Research, Art Direction, Identity, Creative Direction, Typography, Development, E-Commerce, UX, Campaign, Film, Photography, Production.

Collaborators: Planetary Services, Patrick C. Johnson, Jonathan I. Carter, Asher Dunlap

Summary: PAW, a trusted, full-service garage in Manitowoc, WI, served the community for over 25 years. Our project included web design/dev, animation, film photography, VHS video production, and branding.Result:An online presence showcasing our expertise, quality, and customer dedication.

[c:\shamoon\] 2023> Projects\Enjoy Basketball

Terminal Parameters:

Project: ICEE Collaboration

Scope: Creative Direction, Campaign, Film, Photography, Production, Video.

Collaborators: Jelani Rice, Jonathan I. Carter

Summary: The game of basketball and icy refreshment collided as we brought Kenny Beecham's vision of a fun, nostalgic campaign to life.

[c:\shamoon\] 2022> Projects\Enjoy Basketball

Terminal Parameters:

Project:  Essentials Campaign

Scope: Naming, Research, Creative Direction, Campaign, Film, Photography, Production, Art & Fashion.

Collaborators:  Kevin Marquez, John Bol Ajak

Summary:  In anticipation of Kenny Beecham's brand, Enjoy Basketball, our mission was to craft a campaign embracing the DIY nostalgia of the game. Captured on medium format film photography and dead analogue.

[c:\shamoon\] 2023> Projects\NYAN's "SHELLS" Debut

Terminal Parameters:

Project: Finding Nyan

Services: Research, Art Direction, Creative Direction, Typography, Development, E-Commerce, UX

Collaborators: Planetary Services, Patrick C. Johnson

Summary: We crafted an immersive online journey resonating with Nyan's debut, "SHELLS," supported by M3 Entertainment. We blended retro-futuristic essence, blurring the boundaries of time and space.